App Store Optimization
Why ASO ?
Google Play for Android and App Store for IOS are the two major app stores in the world to download mobile applications. There are 5+ million apps available to download on these platforms. According to google, 70% of users utilize search to find new apps and 65% of all downloads occur directly after a search.
If you want to increase your mobile business then its high time for you to invest in ASO. In fact, optimising the app is most effective marketing strategy to reach your potential audience.
In ASO, there are few factors which have higher impact on the search results. Some of them are mentioned below
Why ASO ?
Managing apps could be tricky sometimes because of the frequent Algorithm updates done by google play and app store but there are several Artificial Intelligence tools which can assist you to maintain, analyse and track the performance of the mobile app.
As the number of smartphone users increasing everyday its expected that there would be around 7.33B smartphone users in 2025(source: *Forecast figures by Ericsson & The Radicati Group). It’s evident that the number of mobile apps could also go higher. With good strategy ASO will definitely enhance your business presence and generate revenue in upcoming days.